Hallyu 2. 0 The Korean Wave in the Age of Social Media |
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| Author:
| Lee, Sangjoon
Nornes, Abé Markus |
| Series title: | Perspectives on Contemporary Korea Ser. |
| ISBN: | 978-0-472-05252-3 |
| Publication Date: | Jun 2015 |
| Publisher: | University of Michigan Press
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| Book Format: | Paperback |
| List Price: | AUD $61.60 |
Book Description:
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Collectively known as Hallyu, Korean music, TV programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. Contributors to Hallyu 2.0 explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers; and how scholars can analyse, interpret, and envision the future of this cultural phenomenon.
Collectively known as Hallyu, Korean music, TV programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. Contributors to Hallyu 2.0 explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers; and how scholars can analyse, interpret, and envision the future of this cultural phenomenon.