| Hearing the Voice of the Market Competitive Advantage Through Creative Use of Market Information | | | Author:
| Barabba, Vincent P.
Zaltman, Gerald | | ISBN: | 978-0-87584-241-7 | | Publication Date: | Jan 1991 | | Publisher: | Harvard Business Review Press
| | Book Format: | Hardback | | List Price: | AUD $96.95 | Book Description:
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