Hegarty on Advertising |
|
| Author:
| John Hegarty, John |
| ISBN: | 978-0-500-51556-3 |
| Publication Date: | May 2011 |
| Publisher: | Thames & Hudson
|
| Book Format: | Hardback |
| List Price: | AUD $34.53 |
Book Description:
|
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.