'Hey, Whipple, Squeeze This' A Guide to Creating Great Ads |
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| Author:
| Sullivan, Luke |
| Series title: | Adweek Magazine Ser. |
| ISBN: | 978-0-471-28139-9 |
| Publication Date: | Apr 2003 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $29.95 |
Book Description:
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A new edition of the book that offers an overview of the good, the bad, and the ugly in advertising. Luke Sullivan, master copywriter at one of the nation's most prestigious advertising firms, divulges all the secrets to writing a great ad.
A new edition of the book that offers an overview of the good, the bad, and the ugly in advertising. Luke Sullivan, master copywriter at one of the nation's most prestigious advertising firms, divulges all the secrets to writing a great ad.