How Cool Brands Stay Hot Branding to Generations y and Z |
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Author:
| Van Den Bergh, Joeri Behrer, Mattias |
ISBN: | 978-0-7494-7717-2 |
Publication Date: | Apr 2016 |
Publisher: | Kogan Page, Limited
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Book Format: | Paperback |
List Price: | AUD $63.99 |
Book Description:
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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.