How Strong Is Your Firm's Competitive Advantage |
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| Author:
| Marburger, Daniel |
| ISBN: | 978-1-63157-367-5 |
| Publication Date: | Sep 2015 |
| Publisher: | Business Expert Press
|
| Book Format: | Paperback |
| List Price: | AUD $92.95AUD $22.00 |
Book Description:
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Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.
Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.