How to Advertise What Works, What Doesn't - and Why |
|
Author:
| Roman, Kenneth Maas, Jane Nisenholtz, Martin |
Series title: | Kogan Page Ser. |
ISBN: | 978-0-7494-4462-4 |
Publication Date: | Sep 2005 |
Publisher: | Kogan Page, Limited
|
Book Format: | Paperback |
List Price: | AUD $62.99 |
Book Description:
|
Recognised throughout the world as the classic text on advertising - in print for 27 years
Recognised throughout the world as the classic text on advertising - in print for 27 years