How to Be Profitable and Moral A Rational Egoist Approach to Business |
|
| Author:
| Woiceshyn, Jaana |
| ISBN: | 978-0-7618-5699-3 |
| Publication Date: | Feb 2012 |
| Publisher: | Hamilton Books
|
| Book Format: | Hardback |
| List Price: | AUD $92.95 |
Book Description:
|
According to conventional morality, either a business manager maximizes profits and compromises on morality, or sacrifices profits in order to remain moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to managers who want to be both profitable and moral.
According to conventional morality, either a business manager maximizes profits and compromises on morality, or sacrifices profits in order to remain moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to managers who want to be both profitable and moral.