How to Create an Idea If You Are Not Ogilvy The Secret Weapons of Advertising |
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| Author:
| Ivanov, Alexey |
| ISBN: | 978-3-8382-1233-3 |
| Publication Date: | May 2019 |
| Publisher: | Ibidem Verlag
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| Book Format: | Paperback |
| List Price: | AUD $41.95 |
Book Description:
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Why are recommendations like "Think outside the box!" the real killers of creative thought? How do you force competitors to advertise your services? What useful insights can an advertiser learn from a taxi driver? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers to these questions and more.
Why are recommendations like "Think outside the box!" the real killers of creative thought? How do you force competitors to advertise your services? What useful insights can an advertiser learn from a taxi driver? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers to these questions and more.