Implementing CRM From Technology to Knowledge |
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| Author:
| Finnegan, David
Willcocks, Leslie P. |
| Series title: | John Wiley Series in Information Systems Ser. |
| ISBN: | 978-0-470-06526-6 |
| Publication Date: | Mar 2007 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $117.95 |
Book Description:
|
Customer Relationship Management (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.
Customer Relationship Management (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.