Improving Marketing Strategies for Private Label Products |
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| Editor:
| Arslan, Yusuf |
| ISBN: | 978-1-7998-0258-7 |
| Publication Date: | Sep 2019 |
| Publisher: | IGI Global
|
| Book Format: | Paperback |
| List Price: | AUD $209.00 |
Book Description:
|
Presents innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. The book supports the development of marketing strategies that can help make a private label product more successful.
Presents innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. The book supports the development of marketing strategies that can help make a private label product more successful.