Inbound Marketing Get Found Using Google, Social Media, and Blogs |
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| Author:
| Halligan, Brian
Shah, Dharmesh |
| Series title: | New Rules Social Media Ser. |
| ISBN: | 978-1-118-09487-7 |
| Publication Date: | Sep 2011 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | AUD $27.95 |
Book Description:
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When the first edition of
Inbound Marketing was published, buyers were moving their shopping and learning to search engines, the blogosphere, and the social media web. The book exposed proven best practices required to leverage the changing nature of buyer behavior. These behaviors are continually changing and the new version of the book will teach how to use new social media to intrigue your best customers to come to you.
The changes to the new book will...
More Description
When the first edition of
Inbound Marketing was published, buyers were moving their shopping and learning to search engines, the blogosphere, and the social media web. The book exposed proven best practices required to leverage the changing nature of buyer behavior. These behaviors are continually changing and the new version of the book will teach how to use new social media to intrigue your best customers to come to you.
The changes to the new book will include:
- New material on how social media impacts search
- How to reach users via Q&A sites such as Quora
- Why mobile marketing is important and what HTML5 means to your business
- Provide high-level overview of what viral marketing is
- Plus much more!