Innovation Strategy for Enterprises in Emerging Economies Case Studies for the Digital Age |
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| Author:
| Satpathy, Anurag
Agrawal, Arjun
Mohapatra, Sanjay |
| ISBN: | 978-1-78560-481-2 |
| Publication Date: | Nov 2015 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | AUD $119.00 |
Book Description:
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Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.