Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies |
|
| Editor:
| Ding, Min
Eliashberg, Jehoshua
Stremersch, Stefan |
| Series title: | International Series in Quantitative Marketing Ser. |
| ISBN: | 978-1-4614-7800-3 |
| Publication Date: | Jul 2013 |
| Publisher: | Springer
|
| Book Format: | Hardback |
| List Price: | AUD $477.95 |
Book Description:
|
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.