Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction |
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Author:
| Gaubinger, Kurt Rabl, Michael Swan, Scott Werani, Thomas |
Series title: | Springer Texts in Business and Economics Ser. |
ISBN: | 978-3-642-54375-3 |
Publication Date: | Sep 2014 |
Publisher: | Springer
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Book Format: | Hardback |
List Price: | AUD $177.95 |
Book Description:
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This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.