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Inside the Mind of the Shopper

The Science of Retailing

Inside the Mind of the Shopper( )
Author: Sorensen, Herb
ISBN:978-0-13-712685-9
Publication Date:Jul 2009
Publisher:Wharton School Publishing
Book Format:Hardback
List Price:Contact Supplier contact
Book Description:

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and...
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Industries / Retailing
Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):15.6 x 23.3 x 2.2 cm
Book Weight:0.47 Kilograms



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