Insurance and Behavioral Economics Improving Decisions in the Most Misunderstood Industry |
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| Author:
| Kunreuther, Howard C.
Pauly, Mark V.
McMorrow, Stacey |
| ISBN: | 978-0-521-60826-8 |
| Publication Date: | Jan 2013 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $47.95 |
Book Description:
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This book examines the behavior of individuals at risk, insurance industry decision makers, and policy makers involved in the selling, buying, and regulating of insurance. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and highlights anomalies in their choices. The book is designed to eliminate much of the confusion and mistrust that characterizes this most misunderstood industry.
This book examines the behavior of individuals at risk, insurance industry decision makers, and policy makers involved in the selling, buying, and regulating of insurance. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and highlights anomalies in their choices. The book is designed to eliminate much of the confusion and mistrust that characterizes this most misunderstood industry.