| Integrated Marketing Communications: Putting It Together and Making It Work | | | Author:
| Schultz, Don E.
Tannenbaum, Stanley
Lauterborn, Robert F. | | ISBN: | 978-0-8442-3363-5 | | Publication Date: | Feb 1993 | | Publisher: | McGraw-Hill Education (Australia) Pty Limited
| | Book Format: | Hardback | | List Price: | AUD $95.95 | Book Description:
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