International Marketing Strategy and Theory |
|
| Author:
| Onkvisit, Sak
Shaw, John |
| ISBN: | 978-0-415-77262-4 |
| Publication Date: | Aug 2008 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | AUD $118.00 |
Book Description:
|
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.