Internet Marketing Strategy, Implementation and Practice |
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| Author:
| Chaffey, Dave
Ellis-Chadwick, Fiona
Johnston, Kevin
Mayer, Richard |
| ISBN: | 978-0-273-65883-2 |
| Publication Date: | Nov 2002 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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Internet Marketing will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills.
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment...
More Description
Internet Marketing will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills.
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of Internet Marketing has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.