It's Not Just PR Public Relations in Society |
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| Author:
| Coombs, W. Timothy
Holladay, Sherry J. |
| ISBN: | 978-1-4051-4405-6 |
| Publication Date: | Nov 2006 |
| Publisher: | John Wiley & Sons, Limited
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| Imprint: | Wiley-Blackwell |
| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It′s Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It′s Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.