Japan and the Global Automotive Industry |
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| Author:
| Shimokawa, Koichi |
| ISBN: | 978-0-521-86687-3 |
| Publication Date: | Jun 2010 |
| Publisher: | Cambridge University Press
|
| Book Format: | Hardback |
| List Price: | AUD $154.95 |
Book Description:
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In this book, eminent industry specialist Koichi Shimokawa explains the current state of the Japanese automotive industry. He shows how firms like Toyota were able to transfer Japanese systems to overseas plants and how they have changed in order to compete in increasingly globalized markets.
In this book, eminent industry specialist Koichi Shimokawa explains the current state of the Japanese automotive industry. He shows how firms like Toyota were able to transfer Japanese systems to overseas plants and how they have changed in order to compete in increasingly globalized markets.