Japanese Consumer Dynamics |
|
| Author:
| Haghirian, Parissa |
| Editor:
| Haghirian, Parissa |
| ISBN: | 978-0-230-24286-9 |
| Publication Date: | Nov 2010 |
| Publisher: | Palgrave Macmillan Limited
|
| Book Format: | Hardback |
| List Price: | AUD $200.95 |
Book Description:
|
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.