Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand |
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| Author:
| McElhaney, Kellie |
| ISBN: | 978-1-60994-415-5 |
| Publication Date: | Dec 2008 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Ebook |
| List Price: | AUD $28.95 |
Book Description:
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Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained at higher numbers) and a loyal customer base.
Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained at higher numbers) and a loyal customer base.