KFC in China Secret Recipe for Success |
|
| Author:
| Liu, Warren |
| ISBN: | 978-0-470-82384-2 |
| Publication Date: | Jun 2008 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $49.95 |
Book Description:
|
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China′s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China′s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.