Key Account Management in a Week |
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| Author:
| Stewart, Grant |
| ISBN: | 978-0-340-85794-6 |
| Publication Date: | Dec 2003 |
| Publisher: | Hodder & Stoughton
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| Book Format: | Paperback |
| List Price: | AUD $22.99 |
Book Description:
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Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.