Key Concepts in Public Relations |
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| Author:
| Cain, Sandra |
| ISBN: | 978-0-230-20329-7 |
| Publication Date: | Apr 2009 |
| Publisher: | Palgrave Macmillan Limited
|
| Book Format: | Paperback |
| List Price: | AUD $58.95 |
Book Description:
|
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.