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Kleppner's Advertising Procedure

Kleppner's Advertising Procedure( )
Author: Lane, W. Ronald
King, Karen Whitehill
Russell, J. Thomas
ISBN:978-0-13-230829-8
Publication Date:Jul 2007
Publisher:Prentice Hall PTR
Imprint:Prentice Hall
Book Format:Hardback
List Price:Contact Supplier contact
Book Description:

Primarily intended for undergraduate students majoring in advertising, marketing, and management

Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.

Book Details
Pages:864
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):21.6 x 28.4 x 3.6 cm
Book Weight:1.946 Kilograms



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