Kleppner's Advertising Procedure |
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| Author:
| Lane, Ron
King, Karen
Reichert, Tom |
| ISBN: | 978-0-13-246551-9 |
| Publication Date: | Jan 2010 |
| Publisher: | Pearson Higher Education & Professional Group
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For undergraduate Advertising courses.
An all-inclusive introduction to the exciting and dynamic world of advertising.
Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text...
More Description
For undergraduate Advertising courses.
An all-inclusive introduction to the exciting and dynamic world of advertising.
Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives.
The eighteenth edition reflects how new media has changed advertising.