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Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
(
)
Author:
Russell, J. Thomas
Lane, W. Ronald
Series title:
Marketing Ser.
ISBN:
978-0-13-348830-2
Publication Date:
Jul 1995
Publisher:
Prentice Hall PTR
Book Format:
Hardback
List Price:
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Book Details
Pages:
814
Detailed Subjects:
Business & Economics / Advertising & Promotion
Physical Dimensions
(W X L X H)
:
18 x 24 cm
Book Weight:
1.87 Kilograms
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