Kodak and the Lens of Nostalgia |
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| Author:
| West, Nancy Martha |
| Series title: | Cultural Frames, Framing Culture Ser. |
| ISBN: | 978-0-8139-1959-1 |
| Publication Date: | May 2000 |
| Publisher: | University of Virginia Press
|
| Book Format: | Paperback |
| List Price: | AUD $36.00 |
Book Description:
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A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.
A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.