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Latino Boom!

Everything You Need to Know to Grow Your Business in the U. S. Hispanic Market

Latino Boom!( )
Author: Cartagena, Chiqui
ISBN:978-0-345-48235-8
Publication Date:Nov 2005
Publisher:Random House Publishing Group
Book Format:Hardback
List Price:AUD $55.00
Book Description:

“It doesn’t matter whether you’re selling Pampers, blue jeans, cars, or credit cards, the Hispanic community is a market you must include in your business plans.” –Chiqui Cartagena It’s the largest demographic group in America–and one with an ever-expanding buying power. Now media pioneer Chiqui Cartagena, an expert on the Hispanic market, has written an indispensable, fact-packed guide that will help anyone trying to successfully reach this...
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Economic Conditions
Business & Economics / Personal Success
Physical Dimensions (W X L X H):24.333 x 16.104 x 2.464 cm
Book Weight:0.475 Kilograms



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