Leading Edge Marketing Research 21st-Century Tools and Practices |
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| Editor:
| Kaden, Robert J.
Linda, Gerald L.
Prince, Melvin |
| ISBN: | 978-1-4129-9131-5 |
| Publication Date: | Jan 2012 |
| Publisher: | SAGE Publications, Incorporated
|
| Book Format: | Paperback |
| List Price: | AUD $147.00 |
Book Description:
|
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.