Listening to Type Making Language Visible |
|
Author:
| White, Alex W. |
ISBN: | 978-1-62153-535-5 |
Publication Date: | Sep 2016 |
Publisher: | Skyhorse Publishing Company, Incorporated
|
Imprint: | Allworth Press |
Book Format: | Paperback |
List Price: | AUD $54.99 |
Book Description:
|
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover: The language of type Space and type Typographic unity What makes readers respondMore Description
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:
The language of type
Space and type
Typographic unity
What makes readers respond
Type and identity
Evolving type treatments
Readability and legibility
A timeline of the evolution of writing and typography