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MKTG 8 (with CourseMate Printed Access Card)

MKTG 8 (with CourseMate Printed Access Card)( )
Author: Lamb, Charles W.
Hair, Joe F.
McDaniel, Carl
Series title:New, Engaging Titles from 4LTR Press Ser.
ISBN:978-1-285-43262-5
Publication Date:Feb 2014
Publisher:Cengage Learning
Book Format:Paperback
List Price:AUD $89.95
Book Description:

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

Book Details
Pages:432
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):21.6 x 27.5 x 1.9 cm
Book Weight:1.023 Kilograms



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