Making Media Content The Influence of Constituency Groups on Mass Media |
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| Author:
| Fortunato, John A. |
| Series title: | Routledge Communication Ser. |
| ISBN: | 978-0-8058-4748-2 |
| Publication Date: | May 2005 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $173.00 |
Book Description:
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Making Media Contentaddresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of
Making Media Contentaddresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of