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Managing Business Relationships

Managing Business Relationships( )
Author: Ford, David
Gadde, Lars-Erik
Hakansson, Hakan
Snehota, Ivan
ISBN:978-0-470-72109-4
Publication Date:Sep 2011
Publisher:John Wiley & Sons, Limited
Book Format:Paperback
List Price:AUD $86.95
Book Description:

  • Enables students and managers to understand the reality of business networks and how to manage them
  • Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years
  • Includes case material from across Europe
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Business Communication / General
Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):18.8 x 23.11 x 1.52 cm
Book Weight:0.5 Kilograms



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