Market Driven Strategy Processes for Creating Value |
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Author:
| Day, George S. |
ISBN: | 978-0-684-86536-2 |
Publication Date: | Dec 1999 |
Publisher: | Simon & Schuster Australia
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Book Format: | Hardback |
List Price: | AUD $59.99 |
Book Description:
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The classic, groundbreaking book that defined a market-driven approach to competitive strategy - now reissued with a new introduction by the author.
The classic, groundbreaking book that defined a market-driven approach to competitive strategy - now reissued with a new introduction by the author.