Marketing |
|
| Author:
| Baines, Paul
Fill, Chris
Page, Kelly |
| ISBN: | 978-0-19-957961-7 |
| Publication Date: | Dec 2010 |
| Publisher: | Oxford University Press
|
| Book Format: | Paperback |
| List Price: | AUD $84.95 |
Book Description:
|
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.