Marketing Communications |
|
| Author:
| Egan, John |
| ISBN: | 978-1-5264-4688-6 |
| Publication Date: | Jan 2020 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $310.00 |
Book Description:
|
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.