| Marketing Corporate Image The Company As Your Number One Product | | | Author:
| Gregory, James R.
Wiechmann, Jack G. | | Foreword by:
| O'Toole, John | | Preface by:
| Lauterborn, Robert F. | | ISBN: | 978-0-8442-3282-9 | | Publication Date: | Feb 1993 | | Publisher: | McGraw-Hill/Contemporary
| | Book Format: | Hardback | | List Price: | AUD $95.95 |
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