Marketing Destinations and Venues for Conferences, Conventions and Business Events |
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Author:
| Davidson, Rob Rogers, Tony |
ISBN: | 978-0-7506-6700-5 |
Publication Date: | Apr 2006 |
Publisher: | Elsevier Science & Technology Books
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Book Format: | Paperback |
List Price: | AUD $75.95 |
Book Description:
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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments