Marketing Destinations and Venues for Conferences, Conventions and Business Events |
|
| Author:
| Davidson, Rob
Rogers, Tony |
| Series title: | Events Management Ser. |
| ISBN: | 978-1-138-12926-9 |
| Publication Date: | Oct 2015 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $235.00 |
Book Description:
|
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments