Marketing Destinations and Venues for Conferences, Conventions and Business Events |
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| Author:
| Rogers, Tony
Davidson, Rob |
| Series title: | Events Management Ser. |
| ISBN: | 978-1-138-85215-0 |
| Publication Date: | Nov 2015 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | AUD $93.99 |
Book Description:
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Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.