Marketing Foundations and Functions Text |
|
| Author:
| Burrow, Jim
Eggland, Steve |
| Series title: | SB - Marketing Education Ser. |
| ISBN: | 978-0-538-62541-8 |
| Publication Date: | Jun 1994 |
| Publisher: | Cengage South-Western
|
| Book Format: | Hardback |
| List Price: | AUD $96.50 |
Book Description:
|
Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.
Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.