Marketing Insights and Outrages A Collection of Pithy Pieces from Marketing Magazine |
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| Author:
| Bird, Drayton |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-3215-7 |
| Publication Date: | Jan 2000 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $74.00 |
Book Description:
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Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.
Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.