Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers |
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| Author:
| Halpern, Philip |
| ISBN: | 978-1-55738-859-9 |
| Publication Date: | Sep 1995 |
| Publisher: | McGraw-Hill Education (Australia) Pty Limited
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| Book Format: | Hardback |
| List Price: | AUD $162.95 |
Book Description:
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Written in a sophisticated and colorful style, Marketing Institutional Money Management Services shows how to develop and implement a targeted, ongoing marketing plan that will attract new clients while keeping existing ones.
Written in a sophisticated and colorful style, Marketing Institutional Money Management Services shows how to develop and implement a targeted, ongoing marketing plan that will attract new clients while keeping existing ones.