Marketing Mistakes and Successes |
|
| Author:
| Hartley, Robert F. |
| ISBN: | 978-0-471-15905-6 |
| Publication Date: | Feb 1998 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | AUD $64.95 |
Book Description:
|
This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes-how we can learn by comparing the unsuccessful with the successful.
This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes-how we can learn by comparing the unsuccessful with the successful.