Marketing Payback Is Your Marketing Profitable? |
|
Author:
| Shaw, Robert Merrick, David |
ISBN: | 978-0-273-68884-6 |
Publication Date: | Jun 2005 |
Publisher: | Pearson Education, Limited
|
Imprint: | Financial Times/Prentice Hall |
Book Format: | Paperback |
List Price: | Contact Supplier contact
|
Book Description:
|
From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance. This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.
From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance. This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.