Marketing Stripped Bare An Insider's Guide to the Secret Rules |
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| Author:
| Forsyth, Patrick |
| Foreword by:
| Stubbs, John |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-3997-2 |
| Publication Date: | Mar 2003 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $44.99 |
Book Description:
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Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.